News & Insights

Morgan Sindall uses Minecraft to encourage construction careers

The Scotland office of Morgan Sindall is to use a newly developed computer game, based on the ultra-popular Minecraft platform, in Scottish schools to promote careers in construction.

Developed at Ulster University, players will learn about key aspects of working in the construction sector while creating their own 3D world in the format of the Microsoft-owned game which has sold over 100 million copies worldwide.

BeIMCraft has been created by academics and construction professionals to help young people better understand the processes behind development of the built environment. The game highlights the emerging role of technology in the construction sector and ensures young players consider planning issues, health and safety risks, structural aspects, sustainability and cost when creating their 3D world.

Morgan Sindall has secured a 12 month deal which will provide the company with exclusive rights to the game in Scotland.

David Comiskey, co-founder from Ulster University’s newly formed Belfast School of Architecture & Built Environment, said: “BeIMCraft was launched last year and we are pleased to see that well respected companies like Morgan Sindall recognise the value it has in encouraging pupils to consider roles in the construction sector from a young age.

“Through this partnership we will be able to roll out the game to four schools in Scotland this month, with plans for more in the future. As the economy continues to recover it is vital that we attract young talent into the workforce to help drive future growth of the construction sector. We are keen to play a central role in this activity at Ulster University.”

Stuart Parker, managing director of Morgan Sindall’s Scotland business said: “We are pleased to confirm our partnership with Ulster University today. We are always looking for new and innovative ways to encourage pupils to develop skills and understanding of the construction process. As a main contractor, it is vital we play our part in attracting the next generation to the industry. BeIMCraft is perfect for this as it takes something familiar to thousands of children and puts it to a new use. We are sure it will be a hit in our schools.”

BeIMCraft closely aligns with aspects of the building information modelling (BIM) process, which is becoming more widely used in the construction sector to create and manage building projects in a 3D environment. Ulster University experts were recently invited to the European BIM Summit in Barcelona to present the innovative game to industry professionals.

  • For more information about this news release please contact Steve Sanders at Influential on 0161 804 1400 or email